Surprise! For a limited time while supplies last, Amazon is sending packages purchased through the E-commerce retailer in Super Mario-themed cardboard boxes!
Recipients of this officially branded Nintendo packaging will be randomly selected as Amazon fulfills orders made in November 2020. That means a person can order something completely unrelated to Nintendo, like a vacuum cleaner, and it may come in a Super Mario Bros. box. Conversely, even a purchase of a Nintendo Switch game from Amazon does not guarantee getting the coveted anniversary packaging.
Several news outlets have circulated a promotional image
of what the boxes look like. Each box is red with various styles of Super Mario Bros.
illustrations covering the box.
The box art is part of a collaboration between Amazon and Nintendo to celebrate the 35th anniversary of the lovable gaming franchise. And that’s not the only thing Amazon is doing. The company has set up a page on its domain with a fun timeline
of the Super Mario
series, highlighting game releases all the way back to 1985. A few of the more recent releases on the timeline like Super Mario Odysse
y (2017) and Game & Watch: Super Mario Bros.
(2020) feature jump buttons to add the products to your Amazon shopping cart.
Amazon’s timeline also provides a jump to Nintendo’s official Mario site
where Nintendo account users can take part in “missions” related to Super Mario Bros
. The missions range from taking free online quizzes, to making purchases of actual Mario games (Super Mario 3D All-Stars). Completion of these missions give users a chance to enter in sweepstakes for free Super Mario Bros.
merchandise. A few of the package rewards are a Nintendo Switch Lite, a Super Mario
edition Jenga set, and a Good Smile Super Mario
: Mario Nendoroid action figure.